The Ace Magic Studio Team

Gary Sumpter

Founder & Managing Director

Gary is the founder of Ace Magic Studio and has been involved in magic for 22 years. Gary has a real passion for creating new magic effects, methods and presentations.

Stevo Watson


Stevo joined Ace Magic Studio officially in 2020 after showing a real love for the art. Stevo is our in-house gimmick maker and loves to create new ideas.


The Alakazam Team

Peter Nardi

Founder & Managing Director

Peter needs no introduction. As the founder of Alakazam Magic, he has forever cemented his reputation as a creative genius, with great business ethics. Gary and Peter have known eachother for many years and have a mutual respect and friendship.

Harri Nardi

Academy Director

Harry is relatively new to the magic scene, but he has already found his place as a respected part of the magic community. Harry continues to create magic, look after customers and has become a popular face on the Alakazam live videos.

Andrew Smith

Customer Service Manager

Andy is an encyclopedia of magic knowledge and and all-round lovely guy. Gary and Andy have known eachother for many years after meeting at the Medway Magical Society.  Andy has an infectious passion for all things magic.

Jenny Nardi

Director & HR Manager

Jenny is a very hardworking member of the team, although not ‘seen’ as much, she is always active in the day to day running of Alakazam and will regularly be seen at the shop.  Jenny is very creative and has helped to build Alakazam.


What makes us a magical family?

From the moment Gary Sumpter launched Ace Magic Studio the Alakazam team and I have been impressed by not only the products they have released but also their ideas and creative process.

Now after almost a year of discussions and meetings I am pleased to announce that Gary Sumpter, Stevo Watson and Ace Magic Studio are coming under Alakazam’s wing and joining the Alakazam Family and creative team.

Ace Magic Studio will still work on designing and producing their own unique brand of magic, mentalism, playing cards and art and with Alakazam’s backing we will be bringing these to the magic market.

Ace Magic Studio’s website will remain to showcase their amazing products and will redirect customers to Alakazam where their amazing product line will be available exclusively through Alakazam Magic and selected magic dealers the world over.

Alakazam Magic are pleased to be able to help bring these amazing products to life and we know like us you will welcome both Gary Sumpter & Stevo Watson to the Alakazam Family.

Peter Nardi

Ever since I started Ace Magic Studio, I have always had a long term goal to somehow bring the Ace product range into Alakazam.

Alakazam are easily THE best magic company around, in terms of quality and customer service. I am very fortunate to be able to call Peter a friend of over 20 years. Originally living in Kent, I would spend many a weekend at Alakazam.

Now, in 2021, Ace Magic Studio is PROUDLY part of the Alakazam family.

As well as being a creative business decision, we are also so happy to be part of the Alakazam team as friends, not just colleagues.

With Ace and Alakazam working in partnership, our customers will now get the best magic and mentalism products, backed by Alakazams exceptional presales and aftersales service.

Both Stevo and I are immensely proud to say that we are working as part of Alakazam and we look forward to bringing you so many more amazing products.

Gary Sumpter